For more than 25 years, Veronica Fly has worked her way up the ranks in retail, working for national retail giants as well as local retail operations. She was excellent at what she did but she always dreamed of owning her own store. On New Year’s Eve in 2015 a tragic house fire destroyed nearly all of our family’s possessions and that dream gained additional inspiration. While going through the process to rebuild their home Veronica and her husband Mark Fly, found themselves traveling to surrounding cities to find furniture stores to replace their rustic themed items that had been destroyed. Why was there not a quality option in Bryan-College Station, an area with more than 250,000 people? In addition to the frustration of having to travel every weekend to replace their furniture the fire also served as a revelation for the desire to own their own business. It also served as a reminder to the Flys, who are strong in their faith, that life is short and we must make every day count. Dirt Road Rustics was born.